Overview
A leading UK-based beauty and health retailer sought to modernize its eCommerce platform, addressing key pain points in product discovery, checkout efficiency, and overall usability.
IHI led the end-to-end UX transformation, delivering a frictionless shopping experience that enhanced customer satisfaction, increased conversions, and solidified the retailer’s market leadership in the competitive beauty and health sector.
01
Challenge
The retailer’s digital shopping experience suffered from poor search functionality, checkout friction, and a non-mobile-optimized interface. Limited personalization further reduced engagement, conversion rates, and average order value.
02
Solution
IHI reengineered the eCommerce platform with AI-powered search, a one-click checkout, mobile-first UX, and personalized shopping journeys. The redesign focused on speed, accessibility, and customer-centric navigation to drive higher engagement.
03
Outcome
Product findability improved by 30%, cart abandonment dropped with a 22% increase in completed checkouts, and mobile transactions rose by 40%. Personalized recommendations boosted AOV by 15%, while faster load times enhanced SEO and retention.