Visual-Driven Design

A win-win for all

IHI utilizes Visual-driven Design, a collection of proprietary practices to ensure the surgical accuracy required throughout the SDLC (Software Development Life Cycle) to enable the intended business outcomes effectively. 

What is
Visual-Driven Design

Founded on BDD, Goal Driven Design and Test Driven Design, VDD or Visual-driven Design supports the consideration of both end-users and business stakeholders through iterative visualization of a hypothesis (clickable prototype) as it validates user acceptance and business goals in all phases from user research and requirements gathering, through strategy, design and testing.

As a result, it shortens product development life cycle and validates at each stage in the process to ensure the accuracy of the intended business outcomes. It also enables change management and organizational adoption, by cultivating a sense of authorship through cross-functional collaboration around the Visualization of the Experience aka clickable prototype or Proof of Concept.  

The following is the list of benefits of using Visual-driven Design


At IHI, we strive to find compromises between user expectations, system workflow and aesthetics. Our specialists seeks to ensure that the interface empowers the user psychologically, physiologically or emotionally to perform their tasks with ease. 

International Ergonomics Association defines Ergonomics in a body of knowledge about human abilities, human limitations and other human characteristics that are relevant to software design. Ergonomic design is the application of this body of knowledge to the design of tools, machines, systems, tasks, jobs and environments for safe, comfortable and effective human use.

IHI combines this science with its’  own proprietary approach, Visual-driven Design to humanize software interfaces. In doing so, our data will go through the following 3 human filters throughout the design process. 

Physical Limitations

Specially in large organizations, not all who use a virtual interface are physically equal. If the designed interface only caters to right-handed individuals, or people within a certain height range or disability then the interface won’t be effective. 

Cognitive Abilities

Cognitive ergonomics is concerned with mental processes, such as perception, memory, reasoning, and motor response, as they affect interactions among humans and other elements of a system. Complicated Enterprise Software and hinder the productivity or affect mental health of your Human Capital and or Human Customers.

Organizational Ergonomics

 Organizational ergonomics is concerned with the optimization of socio-technical systems, including their organizational structures, policies, and processes. And also its alignment with central strategies to enable the end-users task effectiveness and ease of use.